Scuba diving off Langkawi Island

Monday, August 8, 2011

Beautiful Yingluck

Yingluck Shinawatra, Thailand’s first female Prime Minister, has become an instant internet sensation.

While the outgoing Thai premier, Abhisit Vejjajiva, has a leadership style often described as cold and distant, Yingluck melts the hearts of the Thai people and has garnered enough support during her short career as a politician to secure a win for Pheu Thai.

Besides her background as a successful businesswoman from a powerful family, and the obvious influence of Thaksin Shinawatra (her brother and exiled former Prime Minister) – which some speculated could potentially work against her previously, considering a significant portion of Thai citizens have strong feelings against him – we all must agree Yingluck’s stunning smile, beautifully maintained appearance (can you believe she’s 44?) and perfect coif & immaculate style played an important part too. A perfect example of the beauty bias at work in politics!

Add to her feminine rosy demeanour and natural ease while mingling with the crowd a brilliant marketing campaign featuring Miss Yingluck’s empathetic smiles, a generous dose of hugs& kisses to the common woman & baby on the street, and her classic index-finger-held-up-high stance to “give your vote to number one” — and there you have it…a powerful winning formula which highlighted her strengths beautifully.

Many Thais, especially the ladies, see Yingluck’s victory as a big step for women in a country where they have struggled for equal representation in government as well.